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Information for Restaurateurs

Information for Restaurateurs

U.S. Restaurant Trends

As the U.S. economy is gradually improving, the restaurant industry is expected to post positive real sales growth in 2011.   Restaurant industry job growth is expected to outpace the national economy, emphasizing the importance of the industry to the nation's economy.  If the U.S. restaurant industry were a country in the global economy, it would rank 18th out of over 190 countries.  It is the second largest private sector employer in the United States employing almost 13 million, about one out of every ten individuals working in America today.  Local sourcing, healthy kids' meals, sustainable seafood and gluten-free cuisine are among the hottest restaurant menu trends in 2011.  Seven out of 10 consumers say they are trying to eat healthier when dining out now than they did two years ago.  This trend is mirrored by restaurant operators, as two-thirds say their guests order more healthful items and pay more attention to the nutritional content of food than two years ago.  Nearly half (47 percent) of consumers say they would be likely to patronize food trucks if their favorite restaurants operated them.  The chefs in the "What's Hot in 2011" survey also ranked food trucks and pop up restaurants as the hottest restaurant operational trend in 2011.

    * National Restaurant Association press release
    * What's Hot in 2011 chef survey
    * Restaurant TrendMapper


Interested in featuring U.S. wines on your menu?

Learn more about U.S. wines:


Contact the Agricultural Affairs Office to locate suppliers of U.S. wines.